Top Web Design Trends for Local Businesses in 2023


As a business owner, you want to make sure your website stands out from the competition and catches the attention of visitors.

In 2023, it’s important to stay up to date with the latest web design trends.

From increased web accessibility and nostalgia to artificial intelligence and microinteractions, these trends will help you create a website that is both visually appealing and user-friendly.

Whether you’re a tech-savvy designer or just starting out, you’ll find the information you need to keep your website looking fresh and modern.

Now more than ever, web design is an essential component of any business’s success.

By understanding the top trends in web design, you can ensure your website is optimized for users and modern browsers.

With the right tools and techniques, you’ll be able to create a website that stands out and engages visitors.

Ready to learn what’s hot in web design?

Let’s get started.

Increased Web Accessibility

You won’t believe how quickly web designers are making websites more accessible to people with disabilities – it’s like a total transformation!

Alt text, clear fonts, captions, and a keyboard-friendly navigation system allow people with disabilities to access and use a website with ease.

Plus, websites now have to be optimized for mobile devices – making them faster and easier to use no matter what device you’re on.

It’s a great way to ensure everyone can access and use a website, regardless of their abilities.

UX is also key in 2023.

Websites need to be fast, easy to navigate, and full of relevant SEO content.

Clutter-free designs with multimedia options also make for an enjoyable user experience. Plus, making sure you’re using the right fonts for the right audience is always important.

All of these web design trends are important for local businesses.

They help ensure that customers are getting the best possible experience when they visit a website.

From convenient navigation to fast loading times, these features make websites enjoyable and easy to use.

It’s an important step for any business that wants to stay ahead of the competition.


Feeling nostalgic?

Embrace the Y2K aesthetic with its bright, shiny textures, candy-colored palettes, and dynamic elements to create a modern take on the turn-of-the-millennium look.

Y2K design features clean, flat-color, sticker-like images and pixelated fonts, as well as monochrome overlays, bright, flat candy colors, and blended multichromes.

Popular functional elements include dynamic iconography, color gradients, vintage UI, low-fi design, background textures, and images.

Layered elements, bold lettering, and dynamic features in the form of GIFs and scrolling text are also essential components of the Y2K style.

When incorporating Y2K aesthetics into web design, it’s important to find sources of inspiration from the era.

Depending on the type of site, you might be able to create a full Y2K-themed website or incorporate specific Y2K visual elements into your design.

This could mean choosing a Y2K color palette, font, or photography style, or designing shapes or backgrounds inspired by the era.

The Y2K aesthetic is a great way to create a website with an upbeat, optimistic feel that blends early-digital DIY with hopeful futurism.

With its classic visuals and functional elements, the Y2K aesthetic will be sure to give your website a unique and memorable look.

So take a trip down memory lane and make your website stand out with the Y2K aesthetic!

Artificial Intelligence

From AI chatbots to AI-driven design, artificial intelligence is revolutionizing web design to create more engaging and personalized experiences.

AI chatbots provide 24/7 instant responses, automate routine inquiries, and increase interactions and conversions.

AI-powered solutions like Netflix use AI to recommend products to users, providing personalized recommendations based on user searches.

Artificial Design Intelligence (ADI) technology is creating personalized websites based on user preferences, going beyond templates and presets.

UX and UI design are also being impacted by AI, resulting in improved usability testing, increased personalization, improved accessibility, and enhanced security.

AI-generated layouts and code enable responsive designs, creating high-quality icons and illustrations.

AI serves as a diagnostic tool for web design, suggesting layout changes, adding new features, and identifying user needs and preferences.

AI is a key element for local businesses in 2023, providing personalized experiences and recommendations that better meet the needs and preferences of their customers.

Surrounding yourself with fewer elements and larger visuals can make a powerful statement, and that’s why minimalist design is still so popular in 2023.

Minimalist design is characterized by its ‘less is more’ philosophy, eliminating unnecessary or distracting features and focusing only on elements that serve a purpose.

It leverages striking visuals, large high-contrast images, and minimal text to engage visitors.

Strategic use of negative space can make existing design elements more pronounced. Impactful copy, potentially experimenting with different fonts and text sizes, can make the design more compelling.

A limited color palette is often used to keep the overall aesthetic less busy, with color choices reinforcing brand identity or conveying specific information and emotions.

The trend towards minimalism in web design is driven by various factors, such as clean and simple aesthetics associated with luxury, the need for accessibility and inclusivity, and the focus on sustainability.

Minimalist designs can benefit individuals with conditions such as dyslexia or ADHD, as well as those who are colorblind or visually impaired.

The lack of distractions inherent in minimalist designs can greatly improve loading times, leading to a better user experience and potentially improving SEO rankings.

For local businesses, adopting a minimalist approach can have manifold benefits, including improved user experience, SEO rankings, and loading times.


You’re sure to be enthralled by microinteractions – studies show that they can increase user engagement by up to 35%.

Microinteractions are small, subtle animations that provide feedback to users and enhance the user experience.

They can be used to guide users through their interactions with a website, hint at the right direction, clarify confusing elements, provide visual feedback, and make exploration of the project intuitive and pleasant.

Microinteractions can also be used to add character and personality to a website, making it more memorable and distinctive.

They can be used to highlight important information, such as a button or a link.

This helps to make the user experience more engaging and interactive.

Microinteractions can be used to create a more enjoyable atmosphere by providing a bit of fun and excitement as the user interacts with the website.

They are a powerful tool for improving the user experience and making a website more effective and engaging for its users.

With the help of microinteractions, your business can create a unique website that stands out from the crowd and provides an enjoyable experience for your users.

Immersive Experiences

Immersing yourself in the web is becoming increasingly popular in 2023, as technology and virtual environments like the metaverse continue to evolve.

Businesses are starting to take advantage of this trend through captivating scrolling, dynamic cursors, and intelligent content loading techniques.

Designers are also getting creative by making use of nostalgia and the Y2K aesthetic to create immersive experiences that resonate with modern audiences.

To ensure a great user experience, web designers should prioritize fast page load times, minimal clutter, scannable and relevant SEO content, and multimedia.

It’s essential to make sure that websites are optimized for mobile surfing since mobile usage will continue to grow.

Immersive experiences provide a great opportunity for local businesses to stand out in the crowded web and create an unforgettable online presence.

Custom Illustrations

Custom illustrations are a great way for brands to express their personality and stand out in the crowded online space in 2023.

The use of custom illustrations allows brands to be more creative and unique, creating a sense of connection with their target audience.

They provide a level of recognition that helps customers identify with the brand.

As the use of cookie-cutter stock images starts to decline, custom illustrations will become the mainstay of modern web design.

Designers are taking full advantage of this trend to create illustrations that capture the essence of the brand.

These custom illustrations are dynamic, playful, and reflect the values and personality of the brand.

This helps to create a sense of trust and connection with the audience, as they seem more real and relatable.

Custom illustrations are becoming an essential part of modern web design in 2023, as they allow brands to stand out and create a sense of connection with their audience.

With their ability to capture the brand’s personality and create a unique experience, custom illustrations are sure to be a key trend in web design for the coming year.

You’ve likely heard of custom illustrations, but have you heard of full-page headers?

This trend is giving websites a bold statement and grabbing users’ attention in 2023.

When a website utilizes a full-page header, it makes a strong impression right away.

It sets the tone for the entire page and encourages visitors to continue exploring.

To heighten the effect, designers are incorporating parallax scrolling, which creates a sense of depth and movement on the website.

Mobile surfing is on the rise, so it’s essential to make sure the website is optimized for mobile devices.

This means fast page load times, less clutter, scannable, relevant SEO content, and multimedia.

To deliver an uninterrupted and engaging user experience, consider adding full-page headers to your website in 2023.

Here are a few more tips to consider:

  • Keep page load times fast
  • Reduce clutter
  • Use SEO content
  • Incorporate multimedia

Fast Page Load

Faster page loading is essential for delivering a great user experience in 2023, so make sure your site’s speed is up to snuff!

In today’s digital world, where mobile use is skyrocketing, page loading times are a major factor in how your customers perceive your business.

A slow website can lead to frustrated customers, and even lost sales.

Fast page loading times are important for SEO, too.

Investing in the performance of your website is a must for 2023.

If you’re not sure how to optimize your website’s speed, look into web design services or digital marketing services that can help.

Making sure your site loads quickly and efficiently will ensure you’re providing an enjoyable user experience to your customers, and that’s what Google cares most about!

Mixing Horizontal and Vertical Text

You may be familiar with the concept of fast page load times, but what about mixing horizontal and vertical text?

This trend is gaining traction in 2023 and it can add a unique touch to any website.

By combining horizontal and vertical text, designers are able to create unique layouts that draw the eye of viewers.

Horizontal scrolling can be used to showcase images and other content in a more engaging way.

For local businesses, this trend can be a great way to stand out and make a lasting impression.

The great thing about mixing horizontal and vertical text is that it can be applied in a variety of ways.

Grid-like layouts can be created to highlight key points, or text can be used to create a visual hierarchy.

These techniques can be used to draw attention to important information and make the website more engaging.

With the use of horizontal and vertical text, businesses can create websites that are eye-catching and easy to navigate.

Mixing horizontal and vertical text is a trend that your local business should consider.

Not only does it add visual interest, but it also allows businesses to make their website stand out from the competition.

It can be applied in a variety of ways, making it the perfect tool for creating a memorable and engaging user experience.

Geometric Shapes and Patterns

Adding geometric shapes and patterns to your website is an easy way to make it stand out with bold, eye-catching designs.

Geometric shapes and patterns can be used in a variety of ways, such as backgrounds, borders, and icons, to give a website visual interest and depth.

They also create a sense of symmetry and balance, making a website look more professional and polished.

Using geometric shapes and patterns is just one of the many web design trends that’ll be popular in 2023.

Experimenting with mixing horizontal and vertical text is another trend to look out for.

This technique can be used to create unique layouts and add visual interest to a website. It also helps to break up long blocks of text, making it easier for visitors to access the information they need.

Kinetic typography is also becoming increasingly popular, as it uses motion to emphasize important words and phrases.

Using modern web design trends can help improve a website’s visibility and make it more appealing to visitors.

Web design is a powerful tool, and local businesses should make sure they’re taking advantage of all the latest trends to ensure their website stands out in a crowded online space.


You’ve seen the top web design trends for local businesses in 2023.

You’re now equipped with the latest information to help you create the perfect website for your business.

With increased accessibility, nostalgia, artificial intelligence, minimalism, microinteractions, full-page headers, fast page load times, mixed text, and geometric shapes and patterns, you can create a website that is both aesthetically pleasing and user-friendly.

Take your website to the next level – make sure to stay up-to-date on the latest trends to keep your website looking fresh and modern.